Professional Experience
At a glance...
Creative and passionate marketing professional with 6 years of experience designing effective multichannel media strategies for 15+ global brands spanning e-commerce, fintech, and CPG industries. Skilled in campaign & project management, digital content strategy, and data analysis. Resourceful, empathetic leader fueled by creating meaningful connections and inspiring impact through innovative marketing.
Saks
New York, NY
March 2022 - Present
MANAGER, GROWTH MARKETING - AFFILIATES
Supervise the strategy development, planning, execution, and optimization of Saks.com global affiliate marketing program, playing an instrumental role in channel growth and achievement of company’s demand, traffic, and customer retention/acquisition goals.
Manage and deepen relationships with agency and 200+ existing partners across various affiliate tactics (influencer/content, loyalty, shopping, buy now pay later), while identifying/implementing new strategic partnership opportunities to further scale program.
Collaborate closely with cross-functional teams (Category Growth, Merchandising, Integrated Marketing) to amplify Saks’ key marketing promotions and top priority product categories, brands, & styles via sponsored and organic affiliate exposure.
Direct affiliate processes/inputs for quarterly marketing analyses (Media Mix Modeling, Customer LTV) in partnership with Analytics team, from data collection & validation to execution of program optimizations based on key performance insights.
Spearheaded launch of Vogue partnership, driving +40% quarterly sales growth in 3 months through targeted content strategy.
PayPal
Remote (Contract)
MARKETING MANAGER - MEDIA LEAD, MERCHANT & PARTNERSHIP ACTIVATION
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April 2021 - October 2021
Oversaw the planning and execution of 12 full-funnel, co-marketing paid media campaigns totaling a budget of $6M in PayPal’s 4 core global markets, driving 300K+ incremental consumer transactions for merchant partners using PayPal as the payment method.
Developed a paid media campaign planning template and co-marketing playbook leveraging insights and learnings garnered throughout contract, which were presented and rolled out to team of 20+ co-marketers.
Coordinated all paid media deliverables with 4 media agencies globally from campaign briefing to launch, providing guidance on plan revisions, content approvals, audience strategy, and instrumentation to ensure seamless campaign execution.
Partnered with Content Lead and Country Co-Marketers to establish strategic creative themes for co-marketing campaigns that tapped into 5 key consumer shopping passion points, driving relevance and engagement through unified media tactics and creative.
Executed day-to-day workflows in an agile environment, leveraging Kanban method for efficient project management and testing.
MediaCom
New York, NY
MANAGER, DIGITAL MEDIA INVESTMENT - MARS, INC.
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SENIOR ASSOCIATE, DIGITAL MEDIA INVESTMENT - BAYER & MARS, INC.
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DIGITAL PLANNING ASSISTANT - BAYER
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February 2020 - January 2021
July 2018 - February 2020
August 2017 - July 2018
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Led all stages of the digital media planning process for 12 global brands, from presenting recommendations to client leadership teams, to directing the execution and optimization of 40+ campaigns that met/exceeded media KPIs and brand safety benchmarks.
Coordinated annual investment negotiations with top media publications for 40+ digital programs, achieving over 10% financial savings on $20M combined media budget across brand portfolio.
Spearheaded the execution of 25+ multichannel branded content campaigns in collaboration with media partners; led all deliverables including timeline creation, content reviews, influencer vetting, and content/distribution strategy.
Played a pivotal role in onboarding the Digital Investment business as one of the team’s founding members by implementing key organizational processes and leading the transition and execution of 50+ Digital campaigns inherited from previous media agency.
Designed a custom methodology for utilizing key campaign measurement tools to accurately report on client KPIs, leveraged as a playbook by the larger account team of 100+ cross-functional members.
Collaborated cross-functionally with brand, creative, PR, and social team to drive 3 successful and synergistic new product launches.
Fostered the growth of 3 junior team members by providing guidance on deliverables, decision-making, and client relations.
Laura Davidson PR | Hubb House PR | FRANK PR
New York, NY
Public Relations Intern
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June 2015 - April 2017
Conducted key internship responsibilities for 20+ clients across travel, lifestyle, and entertainment segments including the creation of 30+ weekly multichannel press clips, media pitches, and press releases; social media management, and event planning/execution.
Skills & Interests
Technical Skills
Microsoft Excel (Pivot Table Creation, Data Analysis/Validation, Formulas/Functions), Microsoft PPT (Deck Building), Campaign Planning & Activation (Prisma, MediaTools, Campaign Manager 360), Campaign Measurement & Analytics (ComScore, Facebook Ads Manager, Integral Ad Science, Qlik Sense), Agile Project Management (Kanban/Azure DevOps), Adobe Illustrator
Soft Skills
Creativity, Agility, Self-Monitoring, Project Management, Strategic Planning, Resourcefulness, Problem Solving, Leadership, Written & Verbal Communication, Presentation, Multitasking, Cross-Functional Collaboration, Dependability, Empathy, Negotiation
Interests
Social Media Content Creation, Graphic Design & Illustration, Beauty & Makeup, Writing, Traveling, Cooking, Music, Fitness